012026
Identity systems
that feel like objects.
Brand & Identity Designer — Copenhagen
CPH --:--:--Kova
Nordvik
Static
Ferro
Tostado
Halden
Oaktide
Pellucid
Sono
(01) Approach
I build identity systems for brands that live on shelves, screens and street corners. Every mark starts as an object — something you could hold, turn and put under a light — and grows into a system of type, colour, motion and packaging that behaves the same everywhere.
(02) Selected Work
Four brands, four objects
01/ 03
(03) Process
From a sphere to a shelf
- 0101 Discover
- 0202 Define
- 0303 Design
- 0404 Deliver
Discover
Two weeks inside the business: founders, shelves, competitors, the words customers actually use. The output is one sentence the whole identity has to prove.
Discover
Two weeks inside the business: founders, shelves, competitors, the words customers actually use. The output is one sentence the whole identity has to prove.
Define
Positioning, naming and the building blocks: a grid, a type pairing, a colour logic. Rules first, so every later decision has something to stand on.
Design
The mark is drawn on a construction grid until it holds at 16 pixels and on a six-metre sign. Then type, colour and motion are tuned around it.
Deliver
Packaging files, a living guideline site and a component kit for the team. The system ships as objects people can hold, not a PDF nobody opens.